The accessibility and availability of Toronto social media marketing makes it an ideal tool for communication. Through social media, it is now cheaper, easier and quicker to communicate with other people.
These advantages have likewise encouraged businesses to use Toronto social media marketing as an instrument for customer service. The quality of your customer service is often the basis behind a customer’s impression of your business. Toronto social media marketing makes it possible for you to provide responsive customer service.
1. Social media facilitates quick response
Before Toronto social media marketing, clients had to wait for their turn with the customer service hotline operator. The waiting time is long and by the time a customer service representative is available, customers have long ended the call. This kind of service saddles customers with unresolved problems and causes dissatisfaction.
In this time and age, customers need everything to move at a fast pace. Often, a response through email or phone is not fast enough. Responses always need to be immediate and available when costumers want them.
Toronto Social Media Marketing And Response Time
This is where Toronto social media marketing comes in. The feedback mechanism in most social media tools makes interaction between customers and businesses easier and quicker. Customer needs no longer need to go through different layers of customer service. With social media, responses are fast, immediate and direct.
Response time in social media can be measured in terms of minutes. This speed is what gives it an edge over other common methods for customer service.
2. Every client is important in social media
The availability and variety of social media tools have ensured that almost every person is connected via at least one social media account. Using Toronto social media marketing as a venue for dialogue makes customer service very personal and authentic. This personal touch gives customers the impression that your business values their needs and their opinions.
Social media also serves to make you more accessible to your customers. It makes it easier for people to find answers and resolve problems when you use Toronto social media marketing for your customer service.
3. Social media can help avert a PR problem
Social media is more than just a tool for interaction. It has the ability to determine trends based on what people find interesting, useful, popular, or in some cases, unsatisfactory.
This level of insight, available when you use Toronto social media marketing, is helpful in measuring the performance of your products and service. It can also help your customer service identify potential problems before they can happen. Moreover, social trends can give you valuable information that can be used to customize your marketing strategies.
However, despite the impact of social media on customer service, it has also made businesses more exposed to criticism and public scrutiny. Not all online reviews can favor your business and a negative comment can easily tarnish a business’ image.
In Toronto social media marketing, every business decision and move is open to the public. A story can easily find its many people. It is therefore imperative to couple Toronto social media marketing with a responsible and efficient customer service team to ensure that your business projects an image of competence to the public.
Below are some tips to consider when utilizing Toronto social media marketing tools for customer service:
- Be prepared with your response
It is always important to respond to the feedback you receive. This proves to your customers that your social media accounts are not just for show and that your desire for an efficient customer service is genuine.
Respond to comments, positive or negative, as soon as you see them. Invite customers to a discussion via direct messaging or email. When you do, go directly to the point. Be sure to acknowledge the efforts of your customers who leave comments and suggestions in your social media.
- Be responsive
Toronto social media marketing is not meant to replace actual customer service. It is simply there to facilitate dialogue and interaction. Without people making actual responses, customer service through social media will fail.
Furthermore, make your social media for customer service more accessible to people. Include a link to your social media account in all your online handles.
- Learn what your customers want
Toronto social media marketing tools like PollDaddy and SurveyMonkey can help your business conduct proactive activities to gauge the needs of your customers. The question feature of Facebook likewise allows users to participate in vital discussions.
The quality of your customer service is important – your reputation hinges on it. The gap between you and your customers can be closed through Toronto social media marketing, making it an effort worth investing in.