Social media marketing Toronto is a concept that is fast becoming the norm for any business that wants to expand and reach more people. Given its accessibility, anyone can use social media tools for their personal use, and to some extent, in a professional capacity.
However, when it comes to using social media marketing Toronto as an actual marketing tool for a business or marketing campaign, the dynamics and perspectives on how we utilize social media changes. It is no longer just about one person and his interactions through social media platforms – it is about a business investing in social media marketing as a strategy to bring in customers and certain ROIs.
Social Media Marketing Toronto For Business – A Different Environment, Higher Stakes
Businesses expect tangible benefits when they integrate social media marketing Toronto within their framework. What makes a social media marketing successful? Here are some things that you need to consider and implement to ensure your business’ success with its social media marketing Toronto.
Segment, target and position
One of the cornerstones of a successful social media marketing Toronto campaign is having a clear idea of what you want to achieve. This can be achieved by engaging in the STP process – segment, target and position. What this process essentially means is that before you implement a social media marketing Toronto campaign, you should first your target markets, identify which specific segment you should target and from there, position your services in the most advantageous way possible.
One of the advantages of STP is that you can identify and reach very specific markets that have specific needs. You won’t have to guess what services will be patronized by your consumers – your targets have already shown you what your consumers need. All you need to provide what is being demanded.
Information is the lifeblood of any business. It has become even more so with the advent of the Internet. People know what they need and what they want because they have access to information. The power to choose has grown tenfold with the emergence of blogs, discussion forums, videos and podcasts which provide a variety of information about products, services and tools.
You need to utilize your social media marketing Toronto for these purposes – providing and sharing information. Generating content about you will help build your “rapport” with your audience. This will also establish you as an expert of your field, which in the long run, will encourage consumers to turn to you, your products and your services.
Aside from generating content, you also need to make sharing information from your end easier. Again, this is where social media marketing Toronto comes in. Nearly all social media tools have sharing options that cuts across different social media networks and websites. For example, blogging platforms have options that allow you to share interesting blogs in Facebook and Twitter. Utilizing this feature will enable you to establish networks and contacts in different social media accounts with one stone.
Location, location, location
That is your location within the social media arena. Determine which social media platforms you want to build your presence in. It is advisable to choose social media sites which are mostly used by your target audience. For example, if your business is about fashion, then fashion sites such as LookBook and Chictopia is where you need to make your presence known. At this point in time, there are existing social media sites that cater to very specific demographics – artists, jewelry makers, designers, etc. It is up to you to find them in order to have a successful social media marketing Toronto campaign.
Learn the Language
You miss out on plenty of opportunities if you fail to understand how your chosen social media works. Without knowing the controls and the language of your social media, you won’t be able to take your campaign to the next step. Take for example Twitter. Interactions in Twitter are measured in terms of ‘mentions’ and ‘hashtags’. People connect with you by ‘re-tweeting’, ‘mentions’ and direct messages. Learn how your social media works. It will help you utilize social media to your advantage.
Take it Step by Step
With social media, everything is fast. You post an update, you share, you discuss. Sometimes, it is easy to get lost in the flurry of activities that go into social media marketing Toronto campaigns. To keep on track, break your activities into manageable tasks. Usually, the three distinct stage which comprises social media marketing Toronto are:
- The Launch
- The Management Phase
- The Optimization Phase
Organize your activities accordingly in order to maximize your time and your efforts in social media.
Want to know more? Drop us a line and allow us to help you with your needs in social media marketing Toronto.