Winford Foods

Before FoglightSearch took the reins for, the daily entrepreneurial demands of growth quickly outpaced redesign of their website. “The marketing approach of our website was outdated for many years and we needed help. We had a new corporate vision but needed a website designer/consultant who would help us to translate our vision in something tangible,” says Daniel Ting President. “In the advent of internet marketing and social media, we needed a consultant to partner with to help take us there.” Winford Foods is a distributor of fine foods to all grocery channels and some of their client base includes the largest national grocery chains.

Taking its cue from its experience and expertise in internet marketing, FoglightSearch gave more than just an aesthetic facelift. With specific changes in site’s design details, from the color scheme, language usage, to its new logo, we gave Winford Foods a corporate identity that is relevant, modern and out-of-the-box yet, one that remains true to the vision of the company. A new structural perspective, coupled with the appropriate use of media and site optimization, proved beneficial as the site communicated Winford Food’s vision clearly to its targeted audience. “It was a good marriage of graphic arts, marketing and communication strategy that for us has made our targeted audience respond. We noticed an increase in responses almost immediately.” says Mr. Ting.

With our SEO strategies, internet marketing strategies and product packaging, soon began to get hits and rank in engine search results. “We’re getting more phone calls than in the past, from people who have seen our website and are interested.”

This is a perfect example of the myriad of services that we at FoglightSearch can offer your company – internet marketing strategies customized to your needs. We conceptualize what our clients need, understand what they want to achieve and deliver timely and professional results. Dedication, professionalism and results – these are what we guarantee.

Because of the positive results, Winford Foods is preparing to move website development forward with Phase 2 in 2011. Visions involving databases, on line sales, vendor portals and social media have been discussed. Mr. Ting believes that the company, through its website, is now prepared to extend its scope to areas that are normally hard to reach.

“We feel confident that as we migrate upwards, that we will be able to have future dialogues with you and that you will help us to be there. We would definitely look to either refer your business or to work with you in the future.”

“We are looking at what a vendor looks [for in] a supplier and basically, its expertise,” says Mr. Ting, when asked about his experience with FoglightSearch. “Your historical knowledge and experience, as well as your total understanding of this business – that worked for us, very well. You basically find a solution to all levels.”



Hello there Randy:


I just wanted to take this opportunity to thank you for some work you did for me recently. As a Realtor, my marketing budget is necessarily quite large, what with printing, bulk mailings, e-newsletters, as well as other stuff. And as all marketing experts will tell us, we can EXPECT A VERY LOW ROI on our outreach.


Well, you produced a video for me, at a very reasonable cost, which you posted online. That one video is responsible for way more leads than all my other forms of marketing. In fact, I recently helped a client purchase her first condo, and she came to me from your video. I have often heard about the power of video marketing, and now, I have experienced it for myself! I like the feeling, and I will certainly continue to use video marketing.


Thank you Randy!


With warmest regards,

          Lindsay Karabanow

          Sales Representative

Royal LePage Realty Plus

 Posted on : November 10, 2010

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